Multichannel Order Growth Course for TikTok, Shopee, Zalo, Facebook and Websites

Suitable audiences

Common challenges learners face

• Each channel runs differently, with no clarity on which creates awareness, consideration or conversion.
• Data from TikTok, Shopee, Zalo, Facebook and websites is not consolidated for decision-making.
• Teams can take on too many tasks at once without knowing which ones make an impact.
• Content, ads, livestreams and customer care have no coordinated schedule.
• No post-campaign data insights log is created, so previous mistakes recur in the next cycle.

What you will learn

• Know how to map ecommerce customer funnels by touchpoint.
• Know how to assign roles to TikTok, Shopee, Zalo, Facebook and websites by objective.
• Know how to plan content, ads, livestreaming and follow-up customer care in cycles.
• Know how to interpret multichannel signals to identify channel bottlenecks.
• Know how to design small tests and summarize data after a campaign.
• Know how to align content, operations, ads and customer care teams around one plan.

Module pathway

Practical exercise

• Map the customer funnel for a specific product category.
• Assign roles to 5 channels for awareness, consideration, conversion and follow-up care.
• Create a 14-day content, offer and livestream schedule.
• Create a post-campaign data insights log to decide on the next test cycle.

Related tools and channels

Realistic expected outcomes

• Know how to view growth across the channel system rather than through one final metric.
• Know how to plan multichannel tests with objectives and tracking data.
• Know how to coordinate content, ads, livestreaming and customer care within the same funnel.