Shopee SEO and On-Platform Product Optimization Course

Suitable audiences

Common challenges learners face

• Product titles are long but lack clear main keywords and buying attributes.
• Product images do not yet answer customer questions, resulting in weak clicks and conversion.
• Product descriptions lack structure, benefits and information needed for comparison.
• The shop does not know which keyword groups to prioritize for its category.
• There is no regular audit schedule, so older products are neglected.

What you will learn

• Know how to research Shopee keywords at a level suited to the product and category.
• Know how to write clear product titles with attributes and without keyword stuffing.
• Know how to create checklists for images, descriptions, variations and trust-building content.
• Know how to connect product SEO with reviews, prices, vouchers and conversion.
• Know how to audit a catalog to prioritize products for optimization.
• Know how to schedule product optimization weekly or by campaign.

Module pathway

Practical exercise

• Audit 5 product titles and rewrite them based on customer intent.
• Design a product image checklist for a group of SKUs.
• Write product descriptions structured around benefits, specifications and purchasing guidance.
• Create a product optimization priority sheet based on traffic and conversion.

Related tools and channels

Realistic expected outcomes

• Know how to optimize products logically instead of changing titles at random.
• Know how to interpret data to identify products whose content or offers need improvement.
• Gain a clearer product audit framework for operations teams.