Booking service • KOL/KOC • Height Media

Influencer and KOL/KOC Booking in Vietnam

Height Media provides KOL/KOC Booking services for brands, businesses and marketing teams that need to select the right influencers, implement suitable content formats and control campaigns more clearly in 2026. We go beyond “introducing a few faces” to focus on helping campaigns reach the right customers, spread more effectively and deliver better practical results.

The right people for the right campaign Better budget optimization Clearer communication effectiveness
KOL KOC Booking for brand campaigns
Match Select more suitable influencers
Reach Spread brand awareness more effectively
Trust Build greater trust
Convert Clearer support for conversions
KOL KOC Booking overview
Service overview

KOL/KOC Booking is not just about choosing celebrities, but choosing people whose suitability enables them to make an impact

Many influencer marketing campaigns are ineffective because of the wrong people, the wrong formats or implementation without sufficient controls. Height Media designs this service around practical execution: focusing on the product category, target customers, budget, campaign goals and the actual suitability of each KOL/KOC creator to help brands move in the right direction.

Increase trust and spread brand awareness Content from KOL/KOC creators can make a brand appear more natural and trustworthy to viewers.
Reach the right target customer audience Each campaign needs a different group of influencers; a larger follower count does not necessarily mean a better fit.
Faster, less fragmented implementation With clear booking and coordination contacts, campaigns spend less time on connections, approvals and follow-up.
Easier measurement and optimisation Beyond booking, campaigns need to track reach, engagement, user responses and conversion potential after implementation.
GoBooking

Post KOC/KOL booking needs on GoBooking

If a business already has a product, communication goal or specific sales campaign, GoBooking helps standardise the KOC/KOL booking brief and connect with more suitable creators for product reviews, TikTok Shop, livestreaming or e-commerce campaigns.

Post campaign needs more clearly Classify creators by product category and goals Suitable for brands, agencies and e-commerce shops
A tailored quote

KOC/KOL booking pricing by campaign scale

Compare booking scope, coordination, content scripts, posting follow-up and performance reporting to select the right package.

View KOC/KOL Booking pricing Get advice on the right package
Pricing provides a reference framework. The actual scope is agreed based on products, sales channels, operational resources, and growth goals.
Why businesses need it

What does systematic KOC/KOL Booking help brands control?

Systematic KOC/KOL Booking helps brands control creators, briefs, content formats, posting schedules, content usage rights and campaign evaluation metrics. In a market with too many similar advertisements, suitable influencers become a bridge for brands to communicate with customers more naturally.

Increase trust in the brand

KOL/KOC creators create a stronger sense of familiarity and authenticity, making it easier for customers to open up to products or services.

Reach the right target customers

Selecting the right influencers helps a campaign reach a more relevant audience instead of simply inflating superficial metrics that deliver no real value.

Diverse implementation formats

Reviews, seeding, livestreaming, short videos, service experiences and coordinated campaigns can all be implemented more flexibly.

Better cost optimization

With data and experience in selecting suitable KOL/KOC creators, brands avoid spending in the wrong places or booking based on intuition.

Support improved campaign performance

Booking the right people and the right content can significantly improve reach, engagement and positive responses.

Create a foundation for longer-term cooperation

By working well with suitable influencers, brands can build a long-term collaboration network useful for many subsequent campaigns.

How does Height Media book KOL/KOC creators for better-controlled campaigns?

We do not send a long price list and leave clients to choose on their own. Height Media provides advice first, selects more suitable groups, clarifies campaign goals and coordinates content so that booking delivers better results instead of merely “being present on social media”.

  • Campaign analysis: understand the product, goals, customer audience and budget to screen for a more suitable list.
  • Select KOL/KOC creators using practical criteria: consider not just follower counts, but also suitability, content quality and genuine influence.
  • Content and timeline coordination: closely follow the brief, format, deadlines and approval process to reduce campaign disruption.
  • Track results: compile data and feedback to reassess effectiveness and optimise subsequent waves.
KOL KOC Booking process
Benefits of using the service

What will brands receive from KOL/KOC Booking services through Height Media?

A KOL/KOC list more closely aligned with your goals

Not a broad, unfocused list, but selections with clear reasons based on the product category, customer audience and more practical goals.

Content with clearer direction

Brief development, format selection and implementation pacing are all aligned with the campaign direction instead of being handled separately.

Save time for the marketing team

Brands no longer need to handle every connection, deal confirmation, deadline follow-up and unexpected issue separately.

Clearer reporting and measurement

Reach, engagement, content spread and conversion signals can be tracked more effectively to reassess the campaign's actual performance.

Easier campaign scaling

When a booking system is structured logically, brands can scale campaigns across more KOL/KOC creators or more waves with less confusion.

Reduce implementation risks

Screening and coordination experience helps reduce incorrect formats, missed deadlines and unsuitable selections in campaigns.

Which aspects of actual campaign results are usually of interest?

It is not just about impressions. For KOL/KOC booking services, Height Media usually evaluates campaigns using result groups more closely aligned with business goals.

Reach Organic reach and the spread potential of campaign content.
Engagement The level of genuine viewer interest, response and engagement.
Trust Improved brand credibility after implementation.
Convert Lead, inbox, click or conversion signals if the campaign is sales-focused.
Get a consultation

You will receive a consultation call within 24 hours

Leave your information so the Height Media team can contact you, analyse your campaign needs and recommend a KOL/KOC group better suited to your brand.

Request support now

Suitable for brands, advertisers, agencies or marketing teams needing a systematic KOL/KOC booking solution with a clear process and more easily measured performance.

Hotline: 0569 17 6868
KOL KOC Booking consulting

KOC/KOL Booking for brands and shops

Booking at scale, relevant creators and a brand-approved KOC list

KOC/KOL Booking is not simply buying a number of posts. Effectiveness requires the right product category, creator audience, brief, tracking and a clear approval process before implementation.

KOCExperiences and conversions within niche customer groups.
KOLRecognition and influence within a specific field.
CreatorContent production capability by platform and format.
AffiliateCooperation with dedicated tracking links/codes and commission.

Campaign management scope

  • Analyse the product category, viewers and creator criteria.
  • Screen, recommend and submit the list for brand approval.
  • Prepare content, negotiate and coordinate samples/posting schedules.
  • Track progress and links/codes, and compile reports.

Conditions suited to Freecast

  • KOC creators typically have 1.000-10.000 followers.
  • Indicative GMV of approximately VND 10-100 million.
  • KOC creators receive product samples and affiliate commission, if applicable.
  • Creative review/experience content based on the brief.
The brand provides the brief and input information.
Screen and recommend suitable KOC creators.
Establish content standards.
Contact and negotiate with KOC creators.
Submit the list for brand approval.
Approve KOC creators and send product samples.
Evaluate, report and propose the next stage.

A. KOC Freecast Booking Packages

This is a service fee for the Freecast process; the brand directly approves the KOC list before implementation.

Freecast 20 KOC

3.999.000đ

Suitable for a small test campaign.

Freecast 40 KOC

7.500.000đ

Suitable for an initial campaign.

Freecast 60 KOC

9.599.000đ

Expand product reach.

Freecast 100 KOC

14.999.000đ

For growth campaigns.

Freecast 150 KOC

18.750.000đ

For larger-scale affiliate campaigns.

B. Campaign and Enterprise

Separate from the Freecast table to accurately reflect creator types, content depth and reporting scope.

Campaign 200-1000 KOC

Contact us / quotation based on the brief

Finalise according to the product category, quantity, timeline, samples, affiliate arrangements and reporting requirements.

Indicative large-scale campaign package

From VND 185.000.000 before VAT

The 350 KOC/KOL level includes 50 Micro + 300 Nano creators. The official quotation is confirmed based on the brief.

Indicative prices before VAT. Service fees exclude product samples, sample shipping, additional creator fees if any, affiliate commission, ad budgets, special production costs, extended usage rights and VAT unless explicitly stated.

Frequently Asked Questions

Does the Freecast package include all creator costs?

No. This is a service fee for the Freecast process. Product samples, shipping, affiliate commission and any additional creator fees are confirmed separately.

Can the brand approve the KOC list?

Yes. The list is submitted based on the agreed criteria for the brand's approval before booking and sending samples.

Is the 350 KOC/KOL package a fixed price?

No. The starting figure of VND 185.000.000 before VAT is indicative; the official quotation depends on the product category, Micro/Nano ratio, content, timeline, samples and reporting.

Is a campaign guaranteed to go viral or achieve a specific sales outcome?

No. Effectiveness depends on the product, content, creators, offers, distribution and market conditions.

Need a creator shortlist for your product category?

Follow the appropriate brand or creator workflow to get started faster.

Cover of Height Media's KOC KOL Booking credentials portfolio

KOC/KOL Booking credentials portfolio

See how Height Media organises a creator campaign

A 16-page document summarising creator shortlisting, confirming terms, controlling content, coordinating publication and compiling reports.

Shortlist creatorContent controlReporting
View the profile
Service & Pricing Stack 2026

Choose a suitable approach before receiving a plan & quote

From booking, operations and consulting needs to implementation plans, Height Media helps clients turn their direction into a clearer approach.

Implementation plan

Define objectives, delivery channels and the action schedule before discussing costs.

View consultation options

KOC/KOL Booking

Connect with creators suited to your product, category and conversion goals.

View Service

Booking management

Track the brief, content, posting schedule and acceptance to keep the campaign manageable.

View operations

Solutions consulting

Review actual needs and choose a suitable delivery package rather than isolated quotes.

Get a consultation

Reference pricing

Review the budget, booking scale and delivery scope before confirmation.

View pricing
Consultation & pricing

Share your needs and Height Media will advise on a suitable approach

This form is for visitors reviewing services or pricing who need Height Media to quickly assess their needs, budget, sales channels or KOC/KOL booking plans.

  • Categorize needs by TikTok Shop, Shopee, KOC/KOL booking, media or branding.
  • Get advice on an implementation roadmap before finalizing a pricing package.
  • You can join our Zalo community for practical operations insights.
Join the Zalo Community
A tailored quote

Need to run a creator campaign with clear controls?

View the cost framework and submit a campaign brief to receive suggestions on suitable creator groups, content formats and coordination scope.

Review KOC/KOL Booking pricing Get advice on the right package
Pricing provides a reference framework. The actual scope is agreed based on products, sales channels, operational resources, and growth goals.
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Understand the Scope Before Getting Started

Illustration of creator selection, content implementation and control of a KOC/KOL booking campaign.

Illustration of campaign-based KOC KOL booking services
Images illustrating the creator booking context, from KOC/KOL selection to implementation and acceptance.
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