Shopee Livestreaming Course for Selling Shops

Suitable audiences

Common challenges learners face

• Livestreams go on air without scripts for openings, introductions, product demonstrations and closing offers.
• Products presented live lack a clear priority order and sales messages.
• Vouchers, prices, inventory and support staffing are not synchronized.
• Does not know how to interpret post-live metrics to improve the next session.
• Affiliates or creators participate, but lack briefs and measurement standards.

What you will learn

• Know how to design Shopee livestream scripts for each stage of a session.
• Know how to choose products, offers and a presentation order suited to the objective.
• Know how to assign roles for hosting, support, order operations and metric tracking.
• Know how to prepare technical, content, inventory and voucher checklists before going live.
• Know how to interpret livestream metrics to learn systematically.
• Know how to work with affiliates or creators in a livestream with a clearer brief.

Module pathway

Practical exercise

• Write a 45-minute script for a specific product category.
• Create a product and offer sheet for a livestream.
• Design pre-live, during-live and post-live checklists.
• Analyze a sample livestream report and propose improvements.

Related tools and channels

Realistic expected outcomes

• Know how to prepare a livestream more systematically before going on air.
• Know how to interpret metrics to improve scripts, products and offers.
• Gain a clearer collaboration framework for hosts, operations and affiliates.