Height Media shares behind-the-scenes moments from a shoot with Yakult
Height Media shares behind-the-scenes images from a shoot with Yakult, capturing moments of work in the discussion area and at the outdoor filming setup …
Learn MoreHeight Media • TikTok Shop Operations
TikTok Shop Operations Course for Sellers and Ecommerce Teams
Understand TikTok Shop operational processes, from storefronts, products, content, affiliate and livestreams to order data and customer care.
TikTok Shop operations course
TikTok Shop training
Seller Center
TikTok Shop store optimization
increasing TikTok Shop orders
IntentTikTok Shop, Seller Center, storefront operations
PracticeAudit a TikTok Shop using an operations checklist.
Practical outcomesKnow how to operate TikTok Shop using clearer checklists.
Suitable audiences
Group 1
New TikTok Shop sellers needing to understand the entire operational flow.
Group 2
Shop owners with TikTok content that is not yet well connected to their storefront.
Group 3
Ecommerce staff responsible for products, orders and affiliate.
Group 4
Marketing teams needing to coordinate short videos, livestreams and ads with the shop.
Group 5
Businesses wanting to train internal teams before expanding TikTok Shop.
Common challenges learners face
- Has a TikTok Shop account but does not yet know which areas to prioritize for optimization.
- Products, videos, affiliate and livestreams are not connected in one plan.
- Does not know how to interpret Seller Center data to distinguish traffic issues from conversion issues.
- Order handling, inventory and customer care processes are not yet stable.
- The content team produces videos but is unclear about the role of core products.
What you will learn
- Understand the structure of TikTok Shop operations and each department's role.
- Know how to optimize products, storefronts, content and basic trust factors.
- Know how to coordinate short videos, livestreams, affiliate and advertising by objective.
- Know how to interpret order, traffic, conversion and core product data.
- Know how to create weekly Seller Center operations checklists.
- Know how to plan content and product tests over 30 days.
Module pathway
1
Overview of TikTok Shop and the content-commerce ecosystem.
2
Set up storefronts, products, inventory, shipping and basic policies.
3
Optimize product content, short videos, livestreams and affiliate.
4
Order operations, customer responses and shop trust factors.
5
Interpret Seller Center data and identify growth bottlenecks.
6
Build a 30-day operations plan for a shop or team.
Practical exercise
- Audit a TikTok Shop using an operations checklist.
- Create a core product sheet with corresponding content angles.
- Design a 14-day video, livestream and affiliate schedule.
- Interpret a sample report and propose priority optimizations.
Training materials
Practical training materials
Learning is grounded in real work: reviewing data, assigning operational roles, standardizing checklists and choosing test steps suited to available resources.
Related tools and channels
TikTok Shop Seller Center
TikTok
Affiliate
Livestreaming
Short videos
Order data
Realistic expected outcomes
- Know how to operate TikTok Shop using clearer checklists.
- Know how to connect content, products and data instead of handling each in isolation.
- Know how to plan tests suited to team resources.
FAQ
Is this course for people without a TikTok Shop?
Yes. Beginners will understand the preparation path before opening and operating a shop.
Does the course teach video creation?
Guidance on product video content is included, but it does not replace an in-depth video production course.
Does the course cover affiliate?
Yes, at the level of affiliate system operations, creator briefs and data to track.
Do I need to run ads during this course?
Not required. Ads are considered within the operational picture; for greater depth, take the TikTok Ads course.
Is it suitable for corporate team training?
Yes. The content can be divided among operations, content, livestream and performance roles.
Is an increase in TikTok Shop orders guaranteed?
No. The course gives learners checklists, teaches them to interpret metrics and improve systematically.
Explore more in the TikTok & Shopee cluster
Shopee Operations CourseShopee store operations, shop management, ecommerce checklists
Shopee Ads CourseShopee advertising, campaigns, budgets, ad metrics
Shopee SEO CourseShopee SEO, product optimization, on-platform search
Shopee Livestreaming CourseShopee livestreaming, live scripts, offers, affiliate
Images by Service
Understand the Scope Before Getting Started
Illustration of Shopee shop setup, management, and optimization scope based on the actual goals of each product category.
Featured Articles
How to find Height-api in the TikTok Shop App Store
When preparing a TikTok Shop campaign, the operations team needs to know which shop it is working with and which app needs authorisation. In the App Store …
Learn More
Height Media meets with Cao su Bến Thành leadership to discuss e-commerce direction
Height Media and Cao su Bến Thành discuss e-commerce direction. The working meeting with the leadership of Cao su Bến Thành Joint Stock Company …
Learn More
Height delivers the October 20 “Do everything for love” campaign with HAPAS
For HAPAS’s October 20 “Do everything for love” campaign, Height helped deliver product livestreaming. Two behind-the-scenes images show …
Learn More
Height Media CEO Bảo Phúc meets FPT Polytechnic students
Height Media CEO Bảo Phúc met FPT Polytechnic students to connect and share experience. The meeting brought practitioners and students closer through real-world perspectives.
Learn More
Height OS prepares to launch creator collaboration features
Height OS is refining creator collaboration features to help teams prepare campaigns through a clearer workflow: search …
Learn MoreOfficial Partners:
Height Media
Digital Commerce & Media
Height Media is a communications company providing creative solutions for content production, events, marketing and e-commerce operations. We work alongside businesses to build, expand and elevate their brands in practical and effective ways.
Quick Links
For customers seeking quick advice, the seller community or immediate access to Height Media's e-commerce operations toolkit.
DMCA Protected
Height OS
An Operations Workspace for Sellers and Businesses
Height OS is a platform that supports clearer management of tasks, data and e-commerce performance, helping teams track progress, collaborate and manage growth more effectively.
New workspaces are currently available through Private Beta.
TikTok
Shopee
YouTube & Training
About Us
Creative Communications Solutions
Content & Media Production
Events & Brand Operations
Marketing & E-commerce
Websites in the Height Ecosystem
Height Apps
Work and Connect Right on Your iPhone
Two official apps for operations and creator booking.
Height
Manage, connect and explore services in the Height ecosystem.
GoBooking
Connect brands with KOC/KOL, creators and booking opportunities.
Height Media, Copyright - Ownership Rights.
Designed by Height Media