For brands, shops and agencies

Post a KOC/KOL booking campaign on GoBooking

For brands, agencies and shops seeking suitable KOC/KOL creators for product reviews, TikTok Shop, livestreams or new product launches.

The KOC KOL booking campaign posting process
BriefProduct categories, products, goals, budget and timeline must be described clearly.
CreatorKOC/KOL creators are selected based on their audience, platforms and content delivery capabilities.
CommerceSuitable for product reviews, TikTok Shop, livestreams and launch campaigns.

When should you post a campaign on GoBooking?

When a brand, agency or shop already has a product, goals and an indicative budget, GoBooking helps turn its needs into an understandable brief to find more suitable creators.

Product review

Creators are needed to experience products and explain their benefits in language that resonates with buyers.

TikTok Shop or livestreams

Content needs a sales rhythm, product introductions and clear scripts.

New product launches

Multiple content touchpoints are needed to build initial awareness and attract suitable customers.

How does GoBooking help standardise the booking process?

Campaign information is consolidated into a clearer workflow, helping everyone understand the same brief before selecting creators, agreeing on content and tracking delivery.

01

Define product categories, products and campaign goals.

02

Prepare the estimated KOC/KOL count, budget and timeline.

03

Describe content formats, content usage rights and reporting requirements.

04

Submit a brief to be matched with an appropriate creator group.

Information to include in the brief

The clearer the brief, the easier it is for creators to assess suitability and suggest an approach aligned with the goals.

Product category, products, priority platforms and target customers.
Campaign goals, estimated KOC/KOL count, budget and timeline.
Content requirements, product highlights and creator selection criteria.

Post a KOC/KOL campaign on GoBooking

Start with a clear brief so GoBooking can direct campaign needs to a more suitable group of creators.

KOC/KOL booking for brands and shops

Booking by campaign scale, with audience-matched creators and a brand-approved KOC list

KOC/KOL booking is about more than buying a number of posts. Effective results require the right product category, the right creators, the right brief, the right tracking, and a clear approval process before execution.

KOCExperiences and conversions among niche customer groups.
KOLRecognition and influence within a specific field.
CreatorContent production capabilities by platform and format.
AffiliateCollaborations with tracking links/codes and separate commission arrangements.

Campaign management scope

  • Analyze the product category, audience, and creator selection criteria.
  • Screen, recommend, and submit a list for brand approval.
  • Set content standards, negotiate, and coordinate samples and posting schedules.
  • Track progress and links/codes, and compile reports.

Conditions suited to Freecast

  • KOCs typically have 1.000-10.000 followers.
  • Indicative GMV of around 10-100 million VND.
  • KOCs receive product samples and affiliate commissions where applicable.
  • Creative review and experience-based content aligned with the brief.
The brand provides the brief and initial information.
Screen and recommend suitable KOCs.
Develop content standards.
Contact and negotiate with KOCs.
Submit the list for brand approval.
Approve KOCs and send product samples.
Evaluate, report, and recommend the next stage.

A. Freecast KOC Booking Packages

This is a service fee for the Freecast process; the brand directly approves the KOC list before execution.

Freecast 20 KOC

3.999.000đ

Suitable for small test campaigns.

Freecast 40 KOC

7.500.000đ

Suitable for initial campaigns.

Freecast 60 KOC

9.599.000đ

Expand product exposure.

Freecast 100 KOC

14.999.000đ

For growth campaigns.

Freecast 150 KOC

18.750.000đ

For larger-scale affiliate campaigns.

B. Campaign and Enterprise

Listed separately from Freecast pricing to reflect the creator types, content depth, and reporting scope.

Campaign 200-1000 KOC

Contact us / quoted based on the brief

Confirmed based on product category, quantity, timeline, samples, affiliate arrangements, and reporting requirements.

Indicative large-campaign package

From 185.000.000 VND excluding VAT

The 350 KOC/KOL tier comprises 50 Micro + 300 Nano creators. The official quotation is confirmed based on the brief.

Indicative prices exclude VAT. Service fees do not include product samples, sample shipping, any additional creator fees, affiliate commissions, advertising budgets, special production costs, extended usage rights, or VAT unless expressly stated.

Frequently Asked Questions

Does the Freecast package include all creator costs?

No. This is a service fee for the Freecast process. Product samples, shipping, affiliate commissions, and any additional creator fees are confirmed separately.

Can the brand approve the KOC list?

Yes. The list is submitted according to the agreed criteria for the brand to approve before booking and sending samples.

Is the 350 KOC/KOL package a fixed price?

No. The starting point of 185.000.000 VND excluding VAT is an indicative price; the official quotation depends on the product category, Micro/Nano mix, content, timeline, samples, and reporting.

Are campaigns guaranteed to go viral or achieve a specific sales result?

No. Results depend on the product, content, creators, offers, distribution, and market conditions.

Need a creator shortlist for your product category?

Choose the right pathway for your brand or creator profile to get started faster.

Cover of Height Media's KOC KOL Booking credentials portfolio

KOC/KOL Booking credentials portfolio

See how Height Media organises a creator campaign

A 16-page document summarising creator shortlisting, confirming terms, controlling content, coordinating publication and compiling reports.

Shortlist creatorContent controlReporting
View the profile
Height Apps

Work and Connect Right on Your iPhone

Two official apps for operations and creator booking.