Service pricing • Influencer Booking • Height Media

More systematic KOL/KOC Booking to build trust, reach and conversions

As consumers increasingly trust genuine experiences more than direct advertising, KOL/KOC creators have become one of the strongest ways for brands to reach the right target customers. Height Media provides more strategically oriented KOL/KOC Booking services, choosing the right people, messages and platforms to help businesses both increase awareness and optimise campaign effectiveness.

KOL KOC Booking Pricing
The Right Audience Reach customers more precisely
Trust More relatable content
Budget Optimise effectiveness further
Campaigns Ongoing measurement and optimization
GoBooking

Want a more suitable budget? Start with a brief on GoBooking

KOC/KOL booking pricing is only a reference framework. When a campaign has a clear product category, product, creator count, content format and timeline, GoBooking helps brands/shops submit their needs and receive guidance towards KOC/KOL groups better suited to their actual budgets.

Clarify the budget according to campaign goals Suitable for reviews, seeding, livestreaming and TikTok Shop Avoid selecting creators solely by follower count or low price

Why is KOL/KOC Booking becoming increasingly important?

KOL/KOC creators are not merely celebrities or influential people. More importantly, they are a bridge that helps brands reach customers in a more authentic, natural and persuasive way. Instead of rigid advertising, businesses can enter customers' minds through experiences, reviews, sharing and more convincing content.

  • Increase credibility: customers usually trust other people's real experiences more than one-way sales messages.
  • Create relatable content: KOL/KOC creators make brand messages softer, easier to receive and less overtly “advertising”.
  • Increase the likelihood of action: when viewers trust more, they are more likely to click a link, send a message or make a purchase sooner.
KOL KOC Booking plans aligned with campaign goals
Value delivered

What does Height Media help businesses gain from KOL/KOC creators?

The difference is not merely “being able to book a celebrity”, but selecting an influencer who genuinely fits the campaign goals, budget and stage of brand development.

1
Choose the right KOL/KOC creators

Height Media helps businesses choose people whose audiences match their products, services and communication goals instead of booking based on intuition.

2
More systematic campaign management

From generating ideas, confirming content and tracking progress to reporting performance, the campaign is better controlled to reduce mistakes and improve efficiency.

3
Optimise budgets and effectiveness

A large booking is not necessarily better. The important thing is to allocate the budget appropriately so the campaign delivers real results instead of merely looking good.

How does Height Media implement KOL/KOC Booking?

We take a more comprehensive approach, going beyond introducing a KOL/KOC list to supporting the campaign until it has data, results and a direction for further optimisation.

Comprehensive KOL KOC Booking solutions

Comprehensive KOL/KOC Booking solutions

Reach the right people, at the right time and on the right platform to give the campaign a better chance of stronger communication and conversion results.

Creative and distinctive content

Creative and strategic content

Each campaign receives clearer content direction so KOL/KOC creators do not merely post but genuinely create content viewers want to follow.

KOL KOC Booking budget optimisation process

Optimise the budget according to goals

Allocate resources appropriately between KOL and KOC groups to achieve both reach and trust, instead of concentrating everything on a more expensive option.

Ongoing measurement and optimization

Ongoing measurement and optimization

Every campaign is monitored more closely so messages, formats and implementation directions can be adjusted based on real data.

Why choose Height

Why choose Height Media for KOL/KOC Booking?

Height Media does not view KOL/KOC creators as an “add-on purchase” in a campaign. We see them as a strategic part of the journey towards brand building and longer-term conversions.

A team of experienced experts

A team of experienced experts

  • Understand how to select KOL/KOC creators based on their audiences, engagement behaviour and suitability for the product category.
  • Avoid booking based on reputation when the audience, message or budget is not a suitable match.
Distinctive creative content

More creative, distinctive content

  • Beyond booking people to post, we guide content to make it natural, compelling and more strategically developed.
  • Helps brands retain their distinct identity instead of being lost in an overly generic format.
Long-term support for brands

Long-term support for businesses

  • We do not stop at a short campaign; we aim to build more lasting relationships with KOL/KOC creators suited to the brand.
  • This gives businesses a longer-term advantage in building trust and growing their brands.

You will receive a consultation call within 24 hours

Enter your information below so the Height Media team can advise on a KOL/KOC Booking direction better suited to your product, category and budget.

Hotline: 0569 17 6868
KOL KOC Booking consulting

KOC/KOL Booking for brands and shops

Booking at scale, relevant creators and a brand-approved KOC list

KOC/KOL Booking is not simply buying a number of posts. Effectiveness requires the right product category, creator audience, brief, tracking and a clear approval process before implementation.

KOCExperiences and conversions within niche customer groups.
KOLRecognition and influence within a specific field.
CreatorContent production capability by platform and format.
AffiliateCooperation with dedicated tracking links/codes and commission.

Campaign management scope

  • Analyse the product category, viewers and creator criteria.
  • Screen, recommend and submit the list for brand approval.
  • Prepare content, negotiate and coordinate samples/posting schedules.
  • Track progress and links/codes, and compile reports.

Conditions suited to Freecast

  • KOC creators typically have 1.000-10.000 followers.
  • Indicative GMV of approximately VND 10-100 million.
  • KOC creators receive product samples and affiliate commission, if applicable.
  • Creative review/experience content based on the brief.
The brand provides the brief and input information.
Screen and recommend suitable KOC creators.
Establish content standards.
Contact and negotiate with KOC creators.
Submit the list for brand approval.
Approve KOC creators and send product samples.
Evaluate, report and propose the next stage.

A. KOC Freecast Booking Packages

This is a service fee for the Freecast process; the brand directly approves the KOC list before implementation.

Freecast 20 KOC

3.999.000đ

Suitable for a small test campaign.

Freecast 40 KOC

7.500.000đ

Suitable for an initial campaign.

Freecast 60 KOC

9.599.000đ

Expand product reach.

Freecast 100 KOC

14.999.000đ

For growth campaigns.

Freecast 150 KOC

18.750.000đ

For larger-scale affiliate campaigns.

B. Campaign and Enterprise

Separate from the Freecast table to accurately reflect creator types, content depth and reporting scope.

Campaign 200-1000 KOC

Contact us / quotation based on the brief

Finalise according to the product category, quantity, timeline, samples, affiliate arrangements and reporting requirements.

Indicative large-scale campaign package

From VND 185.000.000 before VAT

The 350 KOC/KOL level includes 50 Micro + 300 Nano creators. The official quotation is confirmed based on the brief.

Indicative prices before VAT. Service fees exclude product samples, sample shipping, additional creator fees if any, affiliate commission, ad budgets, special production costs, extended usage rights and VAT unless explicitly stated.

Frequently Asked Questions

Does the Freecast package include all creator costs?

No. This is a service fee for the Freecast process. Product samples, shipping, affiliate commission and any additional creator fees are confirmed separately.

Can the brand approve the KOC list?

Yes. The list is submitted based on the agreed criteria for the brand's approval before booking and sending samples.

Is the 350 KOC/KOL package a fixed price?

No. The starting figure of VND 185.000.000 before VAT is indicative; the official quotation depends on the product category, Micro/Nano ratio, content, timeline, samples and reporting.

Is a campaign guaranteed to go viral or achieve a specific sales outcome?

No. Effectiveness depends on the product, content, creators, offers, distribution and market conditions.

Need a creator shortlist for your product category?

Follow the appropriate brand or creator workflow to get started faster.

KOC Freecast Booking pricing by campaign scale
Infographic showing KOC Freecast Booking prices from 20 to 150 KOC creators and an indicative large-scale campaign level. The HTML table above provides detailed information and clearly states excluded items.
View KOC/KOL Booking services
Cover of Height Media's KOC KOL Booking credentials portfolio

KOC/KOL Booking credentials portfolio

See how Height Media organises a creator campaign

A 16-page document summarising creator shortlisting, confirming terms, controlling content, coordinating publication and compiling reports.

Shortlist creatorContent controlReporting
View the profile
Service & Pricing Stack 2026

Choose a suitable approach before receiving a plan & quote

From booking, operations and consulting needs to implementation plans, Height Media helps clients turn their direction into a clearer approach.

Implementation plan

Define objectives, delivery channels and the action schedule before discussing costs.

View consultation options

KOC/KOL Booking

Connect with creators suited to your product, category and conversion goals.

View Service

Booking management

Track the brief, content, posting schedule and acceptance to keep the campaign manageable.

View operations

Solutions consulting

Review actual needs and choose a suitable delivery package rather than isolated quotes.

Get a consultation

Reference pricing

Review the budget, booking scale and delivery scope before confirmation.

View pricing
Consultation & pricing

Share your needs and Height Media will advise on a suitable approach

This form is for visitors reviewing services or pricing who need Height Media to quickly assess their needs, budget, sales channels or KOC/KOL booking plans.

  • Categorize needs by TikTok Shop, Shopee, KOC/KOL booking, media or branding.
  • Get advice on an implementation roadmap before finalizing a pricing package.
  • You can join our Zalo community for practical operations insights.
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Scope at a glance

Compare pricing with the actual work required

Costs are shown directly for easy comparison. The images below clarify each service's scope, process and delivery context.

Illustration of the KOC KOL booking process by product category
The KOC/KOL list needs to be cast according to the product category, campaign goals, content tasks and product sample budget.
01Receive the BriefRecord objectives and context
02Assess the current situationReview resources and constraints
03Confirm the scopeDefine tasks and delivery milestones
04Proposed costsPricing based on a suitable plan
Easy-to-compare informationCosts, scope and applicable conditions are presented clearly so customers can compare options themselves.
Context-relevant materialsIllustrations clarify the process, tasks and expected outcomes of each service.
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