Hands-on Shopee advertising course

Choose the right type of advertising

• Understand product search, store search and discovery advertising.
• Know when to use each type to suit campaign objectives.
• Reduce the use of unsuitable ad types that cost money without delivering results.

Optimise keywords and budgets

• Know how to choose keywords suited to products and search behaviour.
• Set budgets and allocate costs more appropriately.
• Optimise visibility without increasing budgets based on instinct.

Interpret data and optimise campaigns

• Track advertising effectiveness using actual reports.
• Know how to adjust bids, keywords and campaign structure when needed.
• Improve the chances of converting advertising traffic into orders.

Optimise advertising campaigns more effectively

Know how to adjust campaigns using data to reduce costs and improve visibility and conversion effectiveness.

Attract the right target customers

Increase product impressions among customers with genuine needs, improving the quality of traffic to the product.

Increase Conversion Rates

Understand how to combine advertising with optimised visuals, content and product pages to improve order conversion potential.

Support throughout the learning process

Learners can discuss, ask questions and receive support while acquiring knowledge and applying it in practice.