Consulting service • KOL/KOC strategy • Height Media

More effective KOL/KOC Booking solution consulting

Height Media provides KOL/KOC Booking solution consulting for businesses, brands and marketing teams that need to select the right influencers, develop the right message and implement influencer marketing campaigns with clearer direction in 2026. This is not just about whom to book, but about building a sufficiently suitable solution that helps campaigns spread more effectively, optimise budgets and move closer to real goals.

More suitable people A better-aligned message A better-aligned strategy
KOL KOC Booking solution consulting
Strategy Clearer campaign direction
Influencer Choose more suitable people
Budget Better cost optimization
Impact Improve practical effectiveness
KOL KOC Booking consulting overview
Solution overview

A good KOL/KOC solution is not about the number of people booked, but how well they match the brand's goals

Many campaigns fail not because the KOL/KOC creators are not popular, but because the direction was wrong from the beginning. Height Media structures this service around consulting before booking, meaning goals, customer groups, brand positioning, the core message and measurement methods must be clarified before selecting people who better fit the campaign.

Select influencers more closely aligned with your goals A large follower count is not necessarily better; suitability for the product category, customer group and real consumer behaviour must be considered.
Optimise content strategy with clearer direction Booking is only one part. More importantly, content must have the right format, insight and implementation context.
Better budget control With clear solution-oriented thinking, campaigns are less likely to spend heavily yet have little impact.
Easier performance measurement and subsequent optimisation A logically structured campaign makes reach, engagement, trust and conversion easier to measure for subsequent implementations.
GoBooking

From strategic consulting to a booking brief on GoBooking

After defining goals, customer groups and content formats, businesses can post their needs on GoBooking to connect with suitable KOC/KOL groups. Height Media supports strategic direction, while GoBooking helps standardise the process of posting needs and accepting creator jobs.

Turn consulting needs into a specific brief Clarify goals before selecting creators Suitable for e-commerce and TikTok Shop campaigns
Why businesses need consulting

Why should brands begin with a solution instead of booking based on intuition?

As influencer marketing becomes increasingly competitive, brands need a more disciplined approach to avoid intuitive booking and misplaced spending.

A clearer campaign direction

Knowing whether a campaign serves branding, leads, conversions, product launches or amplified reach helps you select more suitable KOL/KOC creators.

Understand the right viewing audience better

A large following is not enough; you need to identify who genuinely influences the right target community.

Optimise budgets more effectively

With a structured consultation beforehand, businesses can avoid many ineffective expenses caused by choosing the wrong format or influencer group.

More tightly defined content and briefs

A good brief makes execution easier for influencers, limits deviations from the message and maintains greater brand consistency throughout the campaign.

Data that is easier to read and use for optimisation

When a campaign receives the right advice, post-implementation performance evaluation is more realistic instead of relying only on a few superficial numbers.

Reduce communication risks

Advice from the outset helps screen for more suitable KOL/KOC groups, reducing the likelihood of choosing the wrong people or creating content that deviates from the brand's character.

How does Height Media advise on KOL/KOC solutions?

We do not send a price list and leave the brand to choose on its own. Height Media analyses needs and designs solutions before connecting the implementation. This makes campaigns less reliant on intuition and gives them clearer operational logic from the outset.

  • Needs analysis: define campaign goals, products, customer groups and the core message to convey.
  • Design a suitable influencer direction: group KOL/KOC creators by role, influence, community audience and ability to create real impact.
  • Content format consulting: reviews, UGC, livestreaming, launch campaigns, seeding or multi-tier reach according to more specific goals.
  • Track and review effectiveness: track important metrics to further optimise subsequent implementation waves.
KOL KOC solution consulting process
What businesses gain

What will you receive from the solution consulting service?

A clearer influencer marketing direction

Instead of fragmented implementation, businesses gain a more systematic view of campaign goals, formats and operations.

A more suitable influencer list

The list is based not only on popularity, but also on the ability to create an impact better aligned with the brand's strategy.

Better briefs and content

Content advice helps align it more closely with viewer insights, the KOL/KOC creator's role and the outcomes the brand needs.

Easier-to-read reports and evaluations

Businesses gain a basis for reading campaign results more clearly instead of only looking at superficial numbers without depth.

Save time for the marketing team

Instead of repeated rounds of trial and error, marketing teams can use consulting to shorten decision-making and implementation time.

Lay the groundwork for longer campaigns

A good solution does not serve just one campaign; it can also become a foundation for longer-term brand development.

The results clients usually care about most after consultation and implementation

It is not just about reach. In KOL/KOC campaigns, businesses typically want to see signals more closely aligned with their brand and business goals.

Reach Content reach and spread to the right audience.
Engagement The quality of engagement and genuine interest from the target community.
Trust Improved trust in the brand after the campaign.
Convert Inbox, click, lead or order signals if the campaign is connected to sales.
Get a consultation

You will receive a consultation call within 24 hours

Leave your information so the Height Media team can contact you, analyse your needs and advise on a KOL/KOC Booking solution better suited to your product category, budget and goals.

Request support now

Suitable for brands, businesses, startups, agencies or marketing teams wanting clearer direction and greater effectiveness in influencer marketing.

Hotline: 0569 17 6868
KOL KOC Booking solution consulting
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KOC/KOL Booking for brands and shops

Booking at scale, relevant creators and a brand-approved KOC list

KOC/KOL Booking is not simply buying a number of posts. Effectiveness requires the right product category, creator audience, brief, tracking and a clear approval process before implementation.

KOCExperiences and conversions within niche customer groups.
KOLRecognition and influence within a specific field.
CreatorContent production capability by platform and format.
AffiliateCooperation with dedicated tracking links/codes and commission.

Campaign management scope

  • Analyse the product category, viewers and creator criteria.
  • Screen, recommend and submit the list for brand approval.
  • Prepare content, negotiate and coordinate samples/posting schedules.
  • Track progress and links/codes, and compile reports.

Conditions suited to Freecast

  • KOC creators typically have 1.000-10.000 followers.
  • Indicative GMV of approximately VND 10-100 million.
  • KOC creators receive product samples and affiliate commission, if applicable.
  • Creative review/experience content based on the brief.
The brand provides the brief and input information.
Screen and recommend suitable KOC creators.
Establish content standards.
Contact and negotiate with KOC creators.
Submit the list for brand approval.
Approve KOC creators and send product samples.
Evaluate, report and propose the next stage.

A. KOC Freecast Booking Packages

This is a service fee for the Freecast process; the brand directly approves the KOC list before implementation.

Freecast 20 KOC

3.999.000đ

Suitable for a small test campaign.

Freecast 40 KOC

7.500.000đ

Suitable for an initial campaign.

Freecast 60 KOC

9.599.000đ

Expand product reach.

Freecast 100 KOC

14.999.000đ

For growth campaigns.

Freecast 150 KOC

18.750.000đ

For larger-scale affiliate campaigns.

B. Campaign and Enterprise

Separate from the Freecast table to accurately reflect creator types, content depth and reporting scope.

Campaign 200-1000 KOC

Contact us / quotation based on the brief

Finalise according to the product category, quantity, timeline, samples, affiliate arrangements and reporting requirements.

Indicative large-scale campaign package

From VND 185.000.000 before VAT

The 350 KOC/KOL level includes 50 Micro + 300 Nano creators. The official quotation is confirmed based on the brief.

Indicative prices before VAT. Service fees exclude product samples, sample shipping, additional creator fees if any, affiliate commission, ad budgets, special production costs, extended usage rights and VAT unless explicitly stated.

Frequently Asked Questions

Does the Freecast package include all creator costs?

No. This is a service fee for the Freecast process. Product samples, shipping, affiliate commission and any additional creator fees are confirmed separately.

Can the brand approve the KOC list?

Yes. The list is submitted based on the agreed criteria for the brand's approval before booking and sending samples.

Is the 350 KOC/KOL package a fixed price?

No. The starting figure of VND 185.000.000 before VAT is indicative; the official quotation depends on the product category, Micro/Nano ratio, content, timeline, samples and reporting.

Is a campaign guaranteed to go viral or achieve a specific sales outcome?

No. Effectiveness depends on the product, content, creators, offers, distribution and market conditions.

Need a creator shortlist for your product category?

Follow the appropriate brand or creator workflow to get started faster.

Cover of Height Media's KOC KOL Booking credentials portfolio

KOC/KOL Booking credentials portfolio

See how Height Media organises a creator campaign

A 16-page document summarising creator shortlisting, confirming terms, controlling content, coordinating publication and compiling reports.

Shortlist creatorContent controlReporting
View the profile
Images by Service

Understand the Scope Before Getting Started

Illustration of creator selection, content implementation and control of a KOC/KOL booking campaign.

Illustration of campaign-based KOC KOL booking services
Images illustrating the creator booking context, from KOC/KOL selection to implementation and acceptance.
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