How does Height Media advise on KOL/KOC solutions?
We do not send a price list and leave the brand to choose on its own. Height Media analyses needs and designs solutions before connecting the implementation. This makes campaigns less reliant on intuition and gives them clearer operational logic from the outset.
- Needs analysis: define campaign goals, products, customer groups and the core message to convey.
- Design a suitable influencer direction: group KOL/KOC creators by role, influence, community audience and ability to create real impact.
- Content format consulting: reviews, UGC, livestreaming, launch campaigns, seeding or multi-tier reach according to more specific goals.
- Track and review effectiveness: track important metrics to further optimise subsequent implementation waves.