Height Media shares behind-the-scenes images from a shoot with Yakult, capturing moments of work in the discussion area and at the outdoor filming setup …
Learn MoreHeight Media's Google Analytics course helps you understand how to track website data, analyse user behaviour, create reports and measure marketing effectiveness to optimise your website, improve user experience and grow revenue more sustainably.
Instead of viewing data in isolation, the course helps you understand user behaviour, create reports, set goals and use Google Analytics as a tool for more effective website and marketing decisions.
Understand the tools, features and basic data interpretation needed to track website performance in the right direction.
Learn to examine traffic, time on page, user journeys and points where the experience is disrupted.
Use real data to evaluate marketing campaigns, adjust content and better support revenue growth.
The course does not just teach you to view data; it also helps you understand what the data means and what actions to take to optimise your website more effectively.
The learning roadmap progresses from foundations to application, helping learners both understand the tool and apply data in their practical work.
Become familiar with the tools, basic features and how to set up a Google Analytics account for your website to start tracking data.
Learn to track visits, time on site, traffic sources and key metrics that reflect the quality of user experience.
Learn to observe user journeys, traffic flows and exit points to understand how the website operates.
Guidance on creating reports to evaluate marketing campaign effectiveness and track Google Ads and other communication activities.
Learn to set goals in Google Analytics to measure important actions such as forms, clicks, conversions and growth indicators.
Use the collected data to adjust the website, content and marketing strategy towards greater effectiveness and cost efficiency.
When businesses understand data correctly, they can see more clearly where customers come from, what they do on the website and what helps or hinders conversions.
Knowing how to track user behaviour helps businesses understand what customers truly care about and which parts of the website need optimisation.
Instead of evaluating campaigns based on intuition, you will know how to use data to make clearer, more practical and effective decisions.
The course aims to make learners more confident in reading data, understanding websites, evaluating marketing effectiveness and optimising towards more specific goals.
Maintain content, increase engagement, and consistently build your brand presence on Facebook.
An overall operations solution that helps optimise visibility, content and campaigns on Shopee.
Build a TikTok channel systematically to better support content, branding and sales potential.
Professional website design to support digital presence, SEO and longer-term marketing.
An illustration of how visuals and digital platforms support brand recognition, experience and effectiveness.
Height Media shares behind-the-scenes images from a shoot with Yakult, capturing moments of work in the discussion area and at the outdoor filming setup …
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When preparing a TikTok Shop campaign, the operations team needs to know which shop it is working with and which app needs authorisation. In the App Store …
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Height Media and Cao su Bến Thành discuss e-commerce direction. The working meeting with the leadership of Cao su Bến Thành Joint Stock Company …
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For HAPAS’s October 20 “Do everything for love” campaign, Height helped deliver product livestreaming. Two behind-the-scenes images show …
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Height Media CEO Bảo Phúc met FPT Polytechnic students to connect and share experience. The meeting brought practitioners and students closer through real-world perspectives.
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Height OS is refining creator collaboration features to help teams prepare campaigns through a clearer workflow: search …
Learn MoreLeave your details and the Height Media team will advise on an approach suited to your products, budget and current stage of operations.