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Google Analytics Course

Height Media's Google Analytics course helps you understand how to track website data, analyse user behaviour, create reports and measure marketing effectiveness to optimise your website, improve user experience and grow revenue more sustainably.

Google Analytics Course
Data Track website performance more clearly
Reports Quick performance evaluation
KPIs Goal-oriented measurement
Optimize Improve marketing in practice
Course overview

What does the Google Analytics course help you do?

Instead of viewing data in isolation, the course helps you understand user behaviour, create reports, set goals and use Google Analytics as a tool for more effective website and marketing decisions.

1
Understand Google Analytics fundamentals

Understand the tools, features and basic data interpretation needed to track website performance in the right direction.

2
User behaviour analysis

Learn to examine traffic, time on page, user journeys and points where the experience is disrupted.

3
Optimise marketing strategy

Use real data to evaluate marketing campaigns, adjust content and better support revenue growth.

Benefits of joining the Google Analytics course

The course does not just teach you to view data; it also helps you understand what the data means and what actions to take to optimise your website more effectively.

  • Improve marketing effectiveness by learning to interpret data correctly.
  • Improve user experience by identifying website bottlenecks.
  • Support revenue growth through decisions based on real data.
  • Save on promotional costs by optimising campaigns instead of relying on intuition.
Google Analytics data analysis
Training content

Main modules in the Google Analytics course

The learning roadmap progresses from foundations to application, helping learners both understand the tool and apply data in their practical work.

1. Introduction to Google Analytics

Become familiar with the tools, basic features and how to set up a Google Analytics account for your website to start tracking data.

2. Website data analysis

Learn to track visits, time on site, traffic sources and key metrics that reflect the quality of user experience.

3. User behaviour analysis

Learn to observe user journeys, traffic flows and exit points to understand how the website operates.

4. Create reports and measure results

Guidance on creating reports to evaluate marketing campaign effectiveness and track Google Ads and other communication activities.

5. Set goals and KPIs

Learn to set goals in Google Analytics to measure important actions such as forms, clicks, conversions and growth indicators.

6. Analyse and optimise the strategy

Use the collected data to adjust the website, content and marketing strategy towards greater effectiveness and cost efficiency.

How does good data help businesses grow?

When businesses understand data correctly, they can see more clearly where customers come from, what they do on the website and what helps or hinders conversions.

Google Analytics fundamentals

Use data to understand customers

Knowing how to track user behaviour helps businesses understand what customers truly care about and which parts of the website need optimisation.

Practical Google Analytics course

Marketing measurement with a stronger basis

Instead of evaluating campaigns based on intuition, you will know how to use data to make clearer, more practical and effective decisions.

Expected results

What can you gain after the course?

The course aims to make learners more confident in reading data, understanding websites, evaluating marketing effectiveness and optimising towards more specific goals.

Google Analytics learning outcomes

Typical value gained after learning

📊 Understand your website better: understand where users come from and how they behave on the page.
📈 Learn to evaluate marketing campaigns: evaluate effectiveness using data rather than subjective impressions.
🎯 Set clearer KPIs: measure important goals linked to real growth.
🚀 Better optimisation: have a basis for adjusting the website, content and communication strategy.
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