Shopee Operations Course for Shops and Businesses

Suitable audiences

Common challenges learners face

• The store has many products but lacks standards for names, images, descriptions and variations.
• Does not know which metrics reveal whether a product's weakness lies in traffic, conversion or inventory.
• Promotions, vouchers and flash sales run separately, making effectiveness difficult to measure.
• Operations teams handle orders reactively, without pre- and post-campaign checklists.
• The shop has no regular optimization schedule, making reviews, responses and inventory easy to overlook.

What you will learn

• Know how to create weekly and campaign-based Shopee store operations checklists.
• Know how to review products, categories, images, descriptions and shop trust factors.
• Know how to interpret basic traffic, conversion, order, cancellation and inventory metrics.
• Know how to schedule vouchers, combos, flash sales and on-platform programs in a controlled way.
• Know how to coordinate content, ads and customer care to improve the buying experience.
• Know how to create simple operations tracking sheets for in-house teams.

Module pathway

Practical exercise

• Audit a Shopee store using a foundational checklist.
• Create a priority-based optimization sheet for 10 core products.
• Create a 14-day voucher and campaign schedule.
• Design a dashboard to track basic operational metrics.

Related tools and channels

Realistic expected outcomes

• Know how to create clearer weekly operational checklists.
• Know how to interpret metrics to prioritize improvements.
• Know how to plan measurable promotion and product content tests.