A 10-Step “Survival” Checklist Before a KOC Video Goes Live: Small Errors, Big Consequences

A 10-Step “Survival” Checklist Before a KOC Video Goes Live: Small Errors, Big Consequences

Author: Height Media QC (Quality Control) Team | Topic: Execution Skills

Have you ever experienced this: a KOC video goes live and views climb rapidly. You are quietly celebrating when customers comment: “Shop, why doesn't the discount code work?”, “The link is broken, shop”. Or worse, just 15 minutes after going live, TikTok permanently removes the video because it contains a prohibited word.

That is the cost of insufficient checking. At Height Entertainment, before any video can have its “Publish” button pressed, it must pass 10 review checkpoints the strict checkpoints below. Save them now!

Group 1: Check “Visuals & Sound” (Visual & Audio)

1. Visual quality: Does the video lose definition (become blurry) when exported? Is there enough light to see the product clearly?

2. Logo & Identity: Is the KOC holding the product upside down? Is the brand logo obscured or mirrored (from filming with the front camera)?

3. Sound & Background Music:

   • Is the KOC's voice-over clear, or is it drowned out by background music?

   • Does the background music have copyright restrictions? (If music on TikTok infringes copyright, the video will be muted immediately).

Group 2: Check “Sales Information” (Sales Info)

4. Key Message: Has the KOC stated the product's correct USP (strongest benefit)? (For example: a serum for dark spots in 7 days — not moisturising).

5. Price & Deal: The KOC says “Only 199k VND” but the Shop shows 299k VND? The price discrepancy will make customers feel misled.

6. Discount code (Voucher):

   • Has the code been activated in the system?

   • Does the code match exactly what the KOC says in the video?

   • Are there enough codes, or will they run out after just 5 users?

Group 3: Check “Technical & Legal” Requirements

7. Purchase link (Bio Link/Affiliate):

   • Click the link to check whether it leads to the correct product. (Many links mistakenly lead to an old, out-of-stock product).

   • Does the link include UTM Tracking to measure performance?

8. Prohibited words (Blacklist Keywords):

   • Does the video contain exaggerated promises such as: “100% cured”, “Guaranteed complete clearance”, “The king of acne treatment”... ? (TikTok screens this issue very strictly).

   • Are there revealing images, violence or tobacco?

9. Hashtag: Are the brand hashtag (#BrandName) and campaign hashtag (#CampaignName) included?

Group 4: Check “Back-office” Support

10. Is the Seeding team ready?

    • As soon as the video goes live, the Seeding team must be present within the first 5 minutes to guide comments. Do not leave the video unattended.

Conclusion

Even an excellent video becomes meaningless if customers cannot buy because of technical errors. Careful quality control (QC) shows respect for customers and your own budget.

Do not leave everything to the KOC. Be the final gatekeeper.

Want a Booking process without mistakes?

1. 👉 DOWNLOAD THE VIDEO REVIEW CHECKLIST TEMPLATE (EXCEL FILE)

2. 👉 TIKTOK SHOP PROHIBITED KEYWORD REVIEW SERVICE

3. 👉 FULL-SERVICE BOOKING PACKAGE: HEIGHT HANDLES QC FROM A-Z