E-commerce Profit Calculator in-depth analysis for marketplace sellers

Height Media 2026 • Detailed analysis of revenue, costs, ROI, ROAS, breakeven and operating performance

Full costs In-depth analysis Breakeven Point Timeline
Smart working mode: enter data in the left column and follow the results as they update in the right column. On mobile, the layout automatically stacks vertically for easier use.
💰 Estimated Budget & Basic Information
Instructions: The total budget is a reference for assessing ROI. The tool does not automatically limit costs to this budget.
Campaign objectives affect budget allocation
Planned campaign duration in days
KOC costs may vary by region
🎯 Platforms & Advertising
The platform directly affects fees, performance and order calculation logic
TikTok Shop platform fees
Transaction fee + payment fee
%
%
TikTok Shop category commission (8–12%)
Use Advertising
TikTok Ads, Spark Ads, Promote
%
%
Target Return on Ad Spend
%
Boost effective KOC videos
Campaign, pixel and audience setup fees...
💰 Affiliate & Commission
%
%
Usually lower because ad costs are already incurred
👥 KOC & Talent Management Costs
🎁 Base cost per KOC
Cost of products gifted to KOC
The agency sets the KOC count directly; it is not calculated backward from the budget
FREE CAST defaults to Nano KOC (booked by the agency, without tier allocation)
Applies to FREE CAST (150k–200k / KOC)
Applies to PAID CAST – Agency receives 15%
Content review and feedback costs
💎 Bonus & Incentive
Bonus for KOC meeting KPI
Extra bonus for videos exceeding >100k views
🎯 KOC tier allocation (Percentage %)
%
%
%
%
The total must equal 100%. Costs vary by tier.
📺 Livestream (Practical)
🔴 Premium Live (KOL / Strong host)
🟡 Daily Live (Operations host)
🏢 Agency & Production Costs
💼 Agency Fees
Agency Revenue
0 đ
AM salary allocated to this campaign
🎨 Creative & Content
Banners, posters and templates for KOC...
Writing briefs, sample scripts and captions...
TVC shoots, sample videos and editing...
📊 Tools & Technology
CRM, tracking, dashboards...
TikTok Analytics, Social listening...
Canva Pro, Adobe CC...
💼 Agency Pricing (Height Media)
%
TikTok Channel Development Service
20.000.000đ / month
📈 Building the channel improves KOC performance, ROAS and viral potential
• KOC booking fees (received by the agency)
0 đ
Booking fee / KOC (Paid cast)
0 đ
📊 Performance Parameters
%
Rate of KOC actually posting videos that meet the requirements
%
Viral videos generate 3x as many orders
%
Average engagement rate (likes, comments, shares)
%
Rate of clicks on affiliate links from videos
%
Rate of link clickers who then purchase
🛍️ Product Information & Pricing
Directly affects: orders/KOC, viral rate, ROAS and return rate
%
COGS - Cost of Goods Sold
%
💳 Payment & Transaction
%
Payment gateway fees (Momo, VNPay...)
%
COD is not charged an online payment fee
⚠️ Risks & Other Costs
Important: These costs and risks are often overlooked but significantly affect actual profit.
%
Customer cancellations or returns (5-15%)
%
KOC requesting extra fees or brief revisions...
Customer service and compensation for dissatisfied customers...
Warehouse rental and sample storage fees
Electricity, water, internet and office supplies...
Client meetings, internal meetings and KOC training...
Drafting and reviewing KOC contracts...
%
Contingency for additional costs
Costs not listed above
✅ Overview Results Calculating...
💸 Total initial spend (paid by the brand)
Initial deployment spend
0 đ
Includes: KOC booking, agency fees, ad budget, product samples, creative, tools, setup…
❌ Excludes COGS & per-order costs
Tax payable: 0
💵 Budget allocation
KOC & Production Budget
0 đ
Advertising budget
0 đ
Agency Costs
0 đ
Risk contingency
0 đ
📈 Campaign results
Total KOC count
0 KOC
• Nano (1k-10k)
0
• Micro (10k-50k)
0
• Mid-tier (50k-100k)
0
• Macro (100k+)
0
KOC producing effective content
0
Total videos created
0
Expected viral videos
0
Total estimated views
0
Total expected engagement
0
🛒 Expected orders
Organic orders (KOC)
0
Ad-driven orders
0
Additional viral-driven orders (already included)
0
Total orders 0 orders
Expected cancelled/returned orders
0
Actual successful orders
0
💰 Revenue overview
Original revenue (before discounts)
0 đ
Voucher/discount deduction
0 đ
Revenue after discounts
0 đ
Returns deduction
0 đ
Actual revenue 0 đ
Tax Payable 0 đ
Revenue after tax 0 đ
Livestream Revenue
0 đ
Campaign ROI: 0%
📊 ROAS
Return on Ad Spend
0%
💎 Profit
Net Profit
0đ
📈 Profit margin
Profit Margin
0%
💸 Cost/order
Cost per Order
0đ
Breakeven Point
Required orders
0
Required revenue
0đ
Calculating...
📆 Monthly performance simulation
Month 1 – Foundation investment
0 đ
Revenue
0 đ
Cost
0 đ
Months 2–3 – Optimization
0 đ
Revenue / month
0 đ
Cost / month
0 đ
Month 4+ – Scale
0 đ
Revenue / month
0 đ
Cost / month
0 đ
📋 Cost & Revenue Breakdown
💸 Full cost breakdown
1. Tax Costs
0
1. KOC & Talent Costs
0 đ
• Product samples
0 đ
• Sample shipping
0 đ
• Casting/booking fees
0 đ
• Free-cast booking (150.000đ × KOC)
0 đ
• Content review fees
0 đ
• Effective KOC bonus
0 đ
• Viral video bonus
0 đ
• Additional KOC costs
0 đ
2. Agency Costs
0 đ
• Agency revenue (%)
0 đ
• Account Manager
0 đ
• Project Manager
0 đ
3. Creative & Production
0 đ
• Creative design
0 đ
• Copywriting
0 đ
• Video production
0 đ
4. Tools & Technology
0 đ
• KOC management tools
0 đ
• Analytics tools
0 đ
• Design tools
0 đ
5. Advertising
0 đ
• Ad costs
0 đ
• Ad account setup
0 đ
6. Commissions
0 đ
• Organic-order commissions
0 đ
• Ad-order commissions
0 đ
7. Platform Fees
0 đ
• Platform fees
0 đ
• Online payment fees
0 đ
8. Fulfillment
0 đ
• Cost of goods sold (COGS)
0 đ
• Packaging
0 đ
• Shipping
0 đ
9. Operations & Other Costs
0 đ
• Warehousing
0 đ
• Office
0 đ
• Meetings
0 đ
• Legal
0 đ
• Complaint handling
0 đ
• Other costs
0 đ
10. Contingency
0 đ
TOTAL CAMPAIGN COST 0 đ
💰 Revenue details
Successful orders
0 orders
Average price / order
0 đ
Original revenue
0 đ
Discounts (-0%)
0 đ
Returns (-0%)
0 đ
ACTUAL REVENUE 0 đ
TAX PAYABLE 0 đ
REVENUE AFTER TAX 0 đ
📊 Profit analysis
Actual revenue
0 đ
Total costs
0 đ
NET PROFIT 0 đ
ROI (Return on Investment)
0%
Profit Margin
0%
📊 In-depth Analysis
🎯 Key KPIs
Cost / KOC
0 đ
Cost / Video
0 đ
Cost / Order (CAC)
0 đ
Revenue / KOC
0 đ
Revenue / Video
0 đ
AOV (Average Order Value)
0 đ
Conversion Rate (Click → Order)
0%
Engagement Rate
0%
CTR (Click-Through Rate)
0%
Average agency revenue / KOC
0 đ
💡 Performance analysis
💎 Optimization recommendations
🔮 Scenario analysis
What-if Analysis: See how the campaign changes under different scenarios
📈 Optimistic scenario (Best Case)
📊 Average scenario (Base Case)
📉 Pessimistic scenario (Worst Case)
📅 Timeline & Milestones
Campaign duration: 30 days
Orders/day
0
Revenue/day
0đ
Videos/day
0
📍 Key milestones
📈 Weekly forecast
Week KOC Video Orders Cumulative revenue
The timeline chart will be displayed here
(Integrate Chart.js or ApexCharts to display visualizations)
💡 Next step
🚀 Ready to launch your campaign?
  • ✅ Export detailed reports (PDF/Excel)
  • ✅ Save scenarios for comparison
  • ✅ Register for a suitable service package
  • ✅ 1-1 expert consultation

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⚠️ Important note: This is a professional estimation tool based on input data and e-commerce industry benchmarks. Actual results may vary by ±20-30% depending on product quality, KOC content capabilities, timing, competition and other macro/micro factors. It is a planning reference and does not replace in-depth agency analysis. Business decisions should be carefully considered with the relevant specialists.
Consultation & pricing

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Official Partners:
TikTok Shop Partner
Shopee Strategic Partner Program
Meta Business Partner

Height Media

Digital Commerce & Media

Height Media is a communications company providing creative solutions for content production, events, marketing and e-commerce operations. We work alongside businesses to build, expand and elevate their brands in practical and effective ways.

Business Information

Công ty TNHH Thương Mại và Dịch vụ Truyền Thông Height Media
Tax ID: 0110372064

Address

Head Office: 4 Lane 72 Dương Khuê, Từ Liêm Ward, Hà Nội City
Representative Office: 07-A43 LK5 Zone A - Geleximco New Urban Area, Tây Mỗ, Hà Nội City
TP.HCM Branch: 108 Trần Đình Xu - District 1 - TP HCM

Phone 0569 17 6868

Quick Links

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