How to List Products Correctly on Shopee

Listing products correctly on Shopee not only makes it easier for buyers to find them but also helps improve visibility rankings and sales conversion rates. Many sellers, particularly beginners, create basic listings with missing information or platform rule violations, resulting in restricted visibility or even product removal. Below is a detailed guide to listing products correctly on Shopee, helping you optimise business performance from the very first step.

1. Prepare Information Before Listing

Before you begin, have the following ready:

• A complete product name containing the primary keyword

• Detailed, Clear Descriptions

• 3–8 high-quality product images

• Selling price and stock quantity

• Variations, if applicable (colour, size, version, etc.)

• Parcel weight and dimensions (to calculate shipping fees)

Preparing in advance helps you list products quickly and keep information consistent across similar products.

2. Access Shopee Seller Center

Log in to your seller account at https://banhang.shopee.vn.
On the main page, select “Products” > “Add New Product” to begin.

3. Create Properly Formatted Product Names

Product names must be clear, easy to understand and include keywords customers commonly search for. Avoid abbreviations, confusing symbols and keyword stuffing.

Example:
Correct: Men's oversized half-sleeve T-shirt in stretch cotton
Incorrect: Nice men's shirts cheap at our shop a123!!!

Optimisation: product names should contain 50–120 characters, including the product type, key features and intended users.

4. Select the Correct Product Category

Categories help Shopee classify products and recommend them to the right customers. Select the appropriate category so that your product's visibility is not restricted.

For example, if you sell “Colourless lip balm”, the correct category would be:
Health & Beauty > Makeup > Lips > Lip Balm

If you choose incorrectly, your product may not appear where customers are searching.

5. Write Clear, Persuasive Product Descriptions

The product description is where you provide complete information while persuading customers to buy. Divide the content into easy-to-read sections such as:

• Product features

• Material, colour and dimensions

• Instructions for use or storage

• Returns and warranty policies

• Usage precautions (if applicable)

Write in an approachable, authentic style without misleading wording or language that violates Shopee's community standards.

6. Upload High-Quality Product Images

Images are important in determining whether customers stop to look at your product. Shopee allows up to 9 images per product.

Points to Note When Choosing Images:

• Clear images with a white or bright background and no pixelation

• Use actual product photos from multiple angles, with close-up detail shots if needed

• Avoid images containing contact details or other platforms' logos

Attractive images help increase click-through rates and create a more professional impression.

7. Set Selling Prices, Stock Levels and Variations

Set a market-appropriate selling price: not too high if you have not yet established a brand, and not so low that it raises doubts.

If a product comes in multiple colours, sizes or versions, create variations so customers can choose easily.

Example:

• Colour variations: White, Black, Grey

• Size variations: M, L, XL

Enter the stock quantity for each variation to manage orders effectively.

8. Enter Shipping Information

Shopee requires you to enter the estimated weight and dimensions of the parcel. This information is used to calculate shipping fees and support delivery and collection.

Example:

• Weight: 500g

• Dimensions: 20cm x 15cm x 5cm

Large discrepancies will cause shipping providers to charge sellers additional fees.

9. Review and Click “Save & Publish”

After completing all the information, check it again and click “Save & Publish”.

The product will appear publicly in your store and may be included by Shopee in search results, recommendations or promotional campaigns.

Conclusion

Listing products correctly on Shopee not only increases their visibility but also builds customer trust and supports more efficient operations. Pay attention to product names, descriptions, images and specifications to ensure the information is clear, engaging and does not violate Shopee policies.

If you are a new seller, invest time in the first few products to create a standard template that you can duplicate more quickly in the future.