Low-Cost KOC Booking: A Bargain or a Budget-Burning Trap?
Why Can Low-Cost KOC Booking Be a Budget Trap? You Get What You Pay For
Author: Height Media Team | Topic: Risk Management
In marketing groups, it is easy to find attractive offers such as: 'Full-service KOC booking for just 200k VND/video', 'Free product reviews—just send a gift'.
Under pressure to optimize costs, many business owners quickly agree to collaborate. But when the campaign ends, they receive not a sales surge but alarming silence or unexpected problems.
Why does 'cheap' in this industry often mean poor quality? Let Height Entertainment uncover the budget trap behind these extremely cheap quotations.
1. The 'Fake Metrics' Trap: Buying Entertainment, Not Sales
A KOC quotes 500k VND for a video promising 100.000 views. A great deal? Not so fast.
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In practice: Tools for artificially increasing engagement (boosting views/likes) are now cheap and sophisticated. A video can have thousands of likes, all from fake foreign accounts or cloned accounts.
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Consequences: You are paying for meaningless numbers. Those 100.000 fake views do not include any real customers. The order conversion rate is 0.
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Calculation: It is better to spend 2 million VND on someone with 10.000 genuine viewers (generating 20 orders) than 500k VND on someone with 100.000 fake viewers (generating 0 orders).
2. The 'Poor Quality' Trap: Damaging Brand Image
Low-cost KOCs are often newcomers who lack equipment and skills.
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Image: Shaky footage, poor lighting and cluttered backgrounds.
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Content: Stammering, mispronouncing the brand name and a poorly prepared, improvised script.
When a product you have carefully developed appears in a careless video, customers equate its quality with the same cheap, unprofessional presentation. This causes damage to brand credibility that money cannot repair.
3. The 'Hidden Costs' Trap: Unnamed Expenses
Think you are spending only 200k VND on booking? That is a mistake. Add these costs:
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Product sample costs: You send the KOC a product gift (worth 300k–500k VND).
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Shipping costs: 30k–50k VND.
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Personnel costs: Your employee spends 3 days messaging KOCs to chase publication and revisions.
If a KOC receives the product and then disappears—a frequent occurrence with uncontracted, unaffiliated KOCs—you lose the entire amount. At that point, 'cheap' becomes 'expensive'.
4. The 'Opportunity' Trap: Missing the Prime Moment
In business, speed is money. You need to run your campaign in time for the 9.9 Super Sale.
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You hire a cheap KOC -> They work unpredictably -> By 9.9 they still have not published the video -> You miss the year's biggest sales opportunity.
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The lost opportunity cost is many times greater than the savings from cheap hiring.
The Solution: Invest Wisely with Height Entertainment
We are not advising you to hire expensive stars for hundreds of millions of VND. We recommend hiring at the right value.
At Height Entertainment, every KOC in the network is subject to the following:
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Strict review: Remove 100% of fake accounts and fake engagement.
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Quality commitment: Videos must be clear, and scripts must be approved before publication.
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Contract guarantees: If a KOC fails to deliver, we immediately refund you or provide an equivalent replacement KOC.
Do not let bargain-hunting thinking kill your marketing campaign before it starts.
